Resume

Education and Skills

BS Mass Communications | Advertising
Virginia Commonwealth University | 2015-2019

Google Training
Google UX Design Certification (2022)
Google Analytics Certification (2022)
Google Ads Certification (2022)

  • Website management on a variety of CMS’

  • Accessibility compliance

  • Translation management

  • Project and account management

  • Content development, proofing, and editing

  • Research, analysis, and reporting

  • UI/UX design (Axure RP, Figma, Adobe XD)

  • QA testing and ticketing (JIRA)

  • HTML

  • SEO/SEM

  • Social media advertising

Professional experience

UX/UI Web Specialist
3M (Contract) | 2023 -

  • Maintained and optimized web experiences for Aerospace, Automotive and Advanced Materials Divisions resulting in reduced bounce rates and increased organic traffic

  • Balanced and implemented 3M global web experience strategies with business objectives and user needs

  • Conducted competitive website audits and effectively communicated and executed comprehensive optimizations across experiences

  • Led a global web architecture restructure program for the Automotive OEM and Tier experience, removing circular/damaging experiences and highlighting content for seamless customer experiences

  • Partnered with 3M’s TEBG Global Marketing Center as a strongly collaborative, adaptable team member

Digital Content Specialist
Charles Ryan Associates | 2019-2023

  • Managed client websites and new website creation through an accessibility and SEO best practices lens

  • Created social, SEO and website content for local and national clients (ExxonMobil, Dominion Energy, Culpeper Tourism, Richmond Behavioral Health Authority, Community College Workforce Alliance)

  • Developed SEM plans, built social ads, and reported on performance metrics

  • Performed communications audits and delivered actionable insights

Additional experience

Bridal Consultant
miLA Bridal | 2017 - 2019

  • Helped brides find or design their perfect wedding gown

  • Assisted walk-in customers and clients, answered phones, scheduled appointments

  • Created newsletters

  • Maintained a clean, attractive space to display merchandise

  • Worked bridal vendor shows and a debutante ball

Server
Vino Italian Bistro | 2015 - 2016

Host
Lockside Bar and Grill | 2013 - 2015